Understanding the Increasing Need for Luxury Packaging for Premium Wines

Luxury Wine PackagingThe wine and spirits industry is undergoing a transformation that is challenging and changing the way people see liquors. Wine and spirit companies are now packaging their products like perfume — extravagant bottles, luxurious and premium boxes, one-of-a-kind seals and labels. Distillers and wine producers should make the effort to learn about the different factors that drive this change, so that they can adapt their packaging and don’t lose out to rival businesses.

Growth of American Whiskeys

American whiskey brands are growing more popular in the U.S. and abroad. It is opening the door for various smaller spirit brands eager to penetrate the market and allowing new trends to form. Wine and spirit connoisseurs from other countries are starting to take notice of these developments. Given the popularity of American whiskey, it is essential for smaller companies to use compelling packaging to differentiate the brand as a luxury product.

Innovations in Flavours

In the liquor world, enthusiasts are seeing the emergence of specialty flavours. While flavoured vodka led many of the innovations in the spirits industry, whiskeys are gradually becoming more well-known. Whiskeys with more subtle flavours, such as cinnamon or honey, are steadily rising in popularity, and they require unique packaging strategies to tell them apart from any ordinary whiskey.

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“Premiumisation”

Across all groups of wine and spirit enthusiasts, people see spirits brands more and more as a premium product. Conscientious and visually appealing packaging invokes the feeling of luxury in customers, making it an ideal gift for holidays, anniversaries, and birthdays.

To make a product look ‘premium’, the packaging design should be above average. The use of distinctive substrates can make a package look and feel luxurious. Metallic foils, wood-inspired elements and other effects can make the packaging design shine.

People can expect the market for premium wines to flourish in the coming years. Thus, manufacturers should ensure that their packaging strategies stay luxurious in the long run.

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